April 10, 2019
With dedicated advertising dollars getting tighter every year, companies are looking to do more for less. One strategy many employ is a Total Market approach that attempts to reach all segments with the same creative. But this strategy can fall far short, as English-language creative often gets lost in translation when trying to reach Spanish speakers. To help members understand the potential impact of various strategies for reaching the Hispanic market, we tested a number of ads that employed different approaches. Tune in to learn more about:
- Does language or cultural cues matter more for bilingual Hispanic responses to video ads?
- What Spanish-language advertisement strategies (translation, transcreation, “leading with culture”) work best for Spanish-dominant Hispanic viewers?
- What is the effect of language-switching and device usage on Hispanic Millennial & Gen Z responses to advertisements?
All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.