The Essentials of Multicultural Marketing

Multicultural segments have driven 100% of US population growth over the last five years, and are projected to continue driving growth for the foreseeable future. As the multicultural population grows, it will become increasingly important to understand how segments are similar to and different from each other to ensure your messaging is appropriate and effective.

This webinar will introduce you to our essentials series for multicultural marketing. The series consists of three studies (one for African-Americans, one for Asian-Americans, and one for Hispanic-Americans) and covers topics such as:

• Demographics
• Economic opportunity
• Media use
• Cultural values
• Passion points

All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can't make it at 2:00PM EST.