March 20, 2019
We build on our proprietary AdRate methodology incorporating facial tracking and machine learning technologies to uncover the drivers of cultural resonance. In this study we apply the methodology to 10 recent exemplar ads targeting Hispanic consumers, to determine what works and what does not. We compare the effectiveness of Spanish language vs Hispanic cues and uncover powerful insights into what works for all Hispanics regardless of language dominance.
In this webinar we will discuss:
- Which emotions provide the highest payoff
- Drivers of groundswell and backlash across levels of acculturation
- What wins bicultural Hispanics
- Side by side comparisons of similar ad strategies