March 7, 2019
2:00PM EST

Through the use of a new machine learning methodology, Collage Group has uncovered the role that culture plays in advertising success and determined the advertising enablers that best engage the U.S. multicultural population.

Join us for a webinar in which we’ll examine everything from messaging to casting to tone, to determine the drivers that predict highest engagement levels in diverse populations using our innovative new Groundswell and Backlash metrics.  We’ll also unveil rankings of advertisements by segment.

  • Facial Tracking Data: We incorporate facial tracking data to derive the true emotional state of ad viewers
  • Machine Learning Methodology: Our proprietary approach identifies ad characteristics that drive emotional response
  • Comparison & Rankings: Comparative ratings for select set of brands employing different cultural strategies
  • Critical Elements: What wins across multicultural and other segments, and key differences across segments